A video interview can solve issues of cost and time, but can present unique challenges. A connection to your candidates is key to every interview, but video interviews can make developing a connection a lot tougher.

Here are 3 simple tips to help keep candidates engaged during the video interview.

1. Set clear expectations for every video interview

Candidates and interviewers alike can be nervous before an interview. One way to ease these nerves is to send a quick email that explains your interview process from start to finish. When the interview comes to a close, give candidates a timeframe. Let them know when you’ll be in touch and the next steps in the hiring process. If you have this information on-hand, tell candidates who they’ll speak with. When you keep them in the loop, it helps to reinforce your deadlines and take away some of their anxiety.

2. Don’t just ask questions, facilitate conversations

On-the-job interactions are mostly conversational. They aren’t in question and answer format. So, don’t format your interview that way. Keep it personal, natural, and conversational. You can ask intentional questions that make candidates feel comfortable–not like they’re being drilled. That’s how you’ll learn about the candidate’s authentic self.

3. Remember that interviews are two-sided

It’s your job to make sure that the candidate is still interested come offer-day. When the opportunity is right, share information about your organization. Highlight health benefits, company culture or training, and growth opportunities. Don’t stress the truth, either. Place more emphasis on the “benefits” that are real benefits. The fact that employees get free coffee is pretty standard these days. Leave that out. Candidates are smart enough to see through the smoke screen.

If you stick to these 3 guidelines for a successful video interview, you’re well on your way to having an engaged candidate who’ll be excited to join your organization. If you thought these were helpful, check out the rest of our blog. Frequent posts, always relevant to helping you become a better recruiter.