What’s the deal with recruitment research companies?
That’s a great question!
The truth is that recruiting research is still a pretty small sector of the larger recruiting industry. As such, if you ask 10 different recruitment research companies what they do, you’ll get 10 different answers.
That said, all recruitment research companies are focused on delivering data that supports recruiting teams and the talent acquisition process. Despite their differences, there are some common threads here.
Why Work with a Recruitment Research Company?
Today’s talent market is more competitive than ever. Unemployment is at record lows. In fact, there are actually more job openings than there are unemployed individuals in the United States. Demographic shifts and the skills gap only exacerbate the issue. If you’re a recruiter, you know how difficult it can be to find enough candidates or to connect with those candidates.
Recruitment research companies provide recruiting teams with a springboard to start the recruiting process. The best companies customize the process to meet your unique needs. For example, if you’re struggling to find enough candidates for a developer position, they may furnish you with names, bios, and contact information for every developer in your metropolitan area.
You may think you’ve already got sourcing covered. What’s the value of recruitment research companies when I can just search for any position on LinkedIn and other job sites? Well, part of the reason why it’s so difficult to find quality candidates nowadays is that everyone is fishing from the same pond, so to speak. Everyone is already on LinkedIn. Candidates are receiving tons of messages from recruiters every week, and the most in-demand candidates are being spammed on the daily.
Naturally, this means candidates are tuning out and ignoring InMails altogether. If recruiters can access candidates who aren’t on LinkedIn, don’t regularly check LinkedIn, or ignore InMails from recruiters, they have a significant edge on the competition. This is some of the value offered by recruitment research companies. By furnishing your recruiting team with phone numbers and email addresses of candidates, you not only save time but can recruit more efficiently. It enables you to connect with candidates through multiple channels and access a greater talent pool. Given that recruiters spend as much as 50% of their time sourcing candidates, this can tremendously streamline your recruiting process.
What Recruitment Research Companies Offer
The services offered by different recruitment research companies will vary, but some standard options include name generation, org chart mapping, and competitive intelligence. Name generation and candidate bios are fairly self-explanatory. They give you information on candidates relevant to your open positions and typically include contact information to get the ball rolling.
Org chart mapping from recruitment research companies is a little more involved. This is a great way to access a broader talent pool with candidates who might not have the “right” job title or the exact skills you’re looking for. As an example, let’s say you’re hiring for a new regional sales manager. You can search for another high-ranking sales professional to replace them, but you can also use an org chart of a competitor to search for sales managers with considerable experience. These professionals may be ready to take the next step in their career but haven’t got the opportunity at their current company. This is a great way to hire quality talent and tap into a broader pool of candidates.
Competitive intelligence from recruitment research companies also benefits the hiring process. Every business wants to make offers to candidates that are competitive without breaking the budget. Competitive intelligence offers information on the pay scales and benefit packages from competitors, helping them craft balanced yet enticing offers for candidates. Furthermore, competitive intelligence allows you to measure whether your diversity initiatives are on track or get an idea of the workforce diversity structure at a competitor.
How Qualigence Performs Research
We can’t speak for all recruitment research companies, but at Qualigence we use a variety of online tools as well as good old-fashioned phone calls. Part of what makes our services unique is that all information provided to our clients is verified to be same-day accurate. Anyone who has worked in the recruiting industry knows how frustrating it can be to call up wrong number after wrong number from an outdated database. Likewise, LinkedIn profiles are often several years out of date or contain fictitious credentials and experience.
We provide you with functional, accurate data to power your recruiting efforts. Furthermore, we customize our services to meet your unique needs. Once the data is in your hands, it’s yours to keep, meaning you can keep making hires for months or years to come. As the largest recruitment research firm in the United States, we’re proud of what we do. We firmly believe we’re the best of the best when it comes to recruitment research companies.
Contact us today to learn more about recruitment research.
If you have data or a list of candidates and need help getting more of them to respond – check out this free on-demand webinar with actionable advice you can start using today!